Operating a small business can be a demanding and time-consuming endeavor. The juggling act of managing customer relationships, executing marketing campaigns, handling leads, and monitoring sales data all at once can feel overwhelming, especially when these responsibilities rest solely on one individual’s shoulders.
Furthermore, relying on multiple subscription-based marketing platforms to address specific tasks can significantly inflate costs. In essence, finding a solution that seamlessly integrates all these facets can prove to be an arduous task.
Enter GoHighLevel—a game-changer. Unlike other tools that tend to be complex, limited in scope, unreliable, or cost-prohibitive, GoHighLevel stands out by offering the most comprehensive suite of automation tools available in the market.
What is GoHighLevel?
GoHighLevel is a comprehensive CRM (Customer Relationship Management) software meticulously crafted to simplify and automate the operations of small business owners. Serving as the ultimate solution for enhancing customer engagement and fostering success, it empowers small businesses to efficiently oversee their entire operations within a unified platform.
This streamlines tasks, enabling them to complete work swiftly and redirect their attention towards growth initiatives. GoHighLevel transforms the management of customer relationships for small businesses into a stress-free and hassle-free experience by consolidating all essential tools into a single, user-friendly platform.
GoHighLevel Features
GoHighLevel is a project management software that provides businesses with the tools they need to manage their projects and teams more effectively. Included in its features are the following:
CRM & Pipeline Management
Access real-time information effortlessly, enabling you to swiftly evaluate the effectiveness of your endeavors. This feature eliminates the need to wait for invoice updates post-closure to make pricing decisions or determine which deals warrant prioritization.
GoHighLevel incorporates a CRM feature that empowers you to effectively oversee marketing leads. You can track the performance of various marketing channels, identify the most fruitful ones, manage contacts seamlessly, and execute various other tasks, all within a single, integrated platform.
Unlimited Sales Funnel
In contrast to other funnel-building software, GoHighLevel distinguishes itself by refraining from imposing limitations on the quantity of sales funnels you can construct.
The GoHighLevel marketing software empowers you to craft marketing automation funnels that furnish customers with supplementary insights into your products or services. This versatile tool grants marketing teams the ability to engage and follow up with marketing prospects, potentially leading to heightened sales and conversions.
Website Builder
GoHighLevel offers a user-friendly website builder that doesn’t demand any coding proficiency. With GoHighLevel’s website builder, you can leverage pre-designed templates to fashion an array of marketing-centric content. This encompasses, but isn’t confined to, landing pages, product promotions, lead generation tools, and blogs. Every facet of these templates is entirely adaptable, allowing you to tailor them precisely to meet your unique requirements.
Surveys & Forms
With GoHighLevel, you have the ability to generate an infinite array of polls, surveys, and forms, which can be seamlessly integrated into your clients’ websites. This approach substantially heightens your opportunities to acquire new leads and garner valuable consumer feedback.
The GoHighLevel dashboard serves as a central hub for all the information gathered through your surveys and questionnaires. Furthermore, you can effortlessly export this data into a Google spreadsheet, affording you the flexibility to filter responses and extract the precise information you need.
Email Marketing
Utilizing the email marketing platform within GoHighLevel, you gain the capability to dispatch personalized marketing emails to your prospects, effortlessly promoting your products and services. This versatile tool provides you with the flexibility to craft emails from the ground up or choose from an extensive selection of pre-designed templates. Whether you wish to send emails immediately or schedule them for a specific date and time, the choice is yours. Moreover, you can distribute your emails to contact groups at varying intervals, ensuring you don’t overwhelm your sales pipeline.
2-Way SMS Marketing
GoHighLevel’s SMS marketing feature offers seamless text messaging capabilities, allowing you to effortlessly send messages to specific contacts or automate the process by integrating SMS into your workflows. This robust tool lends valuable support to your marketing campaigns and customer engagement endeavors, facilitating outreach and interaction with your prospects, regardless of their location.
The 2-Way SMS Marketing feature goes a step further by enabling you to send text messages and make calls via Twilio, with tracking functionality seamlessly integrated into GoHighLevel. Furthermore, you have the freedom to select the messages to be dispatched to your contacts and leads, ensuring tailored communication.
Booking & Appointments
Utilizing GoHighLevel’s booking and appointments functionality, you can effortlessly establish a booking page that simplifies the process for prospective clients to schedule appointments in just a few simple steps.
This booking feature provides a high degree of customization, allowing you to set the length of each appointment, buffer time between appointments, available days, and date ranges when configuring the booking system for a campaign. The incorporation of a time zone feature ensures that appointments are booked within your designated time zone, streamlining the scheduling process.
By embedding a calendar into your funnels, forms, landing pages, and websites, you empower your customers to book appointments directly without the need to navigate to a separate booking page, enhancing convenience and efficiency for both you and your clients.
Workflow Automation
Effortlessly craft marketing campaigns by automating a significant portion of the process through GoHighLevel’s robust workflow feature. Employing the user-friendly drag-and-drop interface, you can create a flowchart-like structure that delineates the sequence of events for your campaign.
For instance, you might commence with an email invite as the starting point and seamlessly incorporate follow-up events, utilizing custom parameters that specify particular times and days for outreach.
One of the primary advantages of this tool lies in its capacity to seamlessly integrate with multiple marketing channels, encompassing emails, social media, and even text messages. This integration enables the creation of comprehensive workflows that encompass all your marketing activities, simplifying campaign management and optimization.
Courses/Products
GoHighLevel provides a comprehensive set of tools tailored for selling digital products and courses, even offering the option to host them directly on the platform. Much like all GoHighLevel features, the intuitive drag-and-drop tool plays a pivotal role in simplifying the course creation process.
GoHighLevel goes the extra mile by furnishing a pre-designed course structure that can serve as a template. You can effortlessly incorporate various elements, including text, images, videos, or a combination of these, to construct your course. This platform not only empowers you to manage memberships but also offers the capability to host an unlimited volume of video content while accommodating an unlimited number of users enrolled in your courses.
Call Tracking
GoHighLevel’s call tracking feature serves as a valuable tool to assess the efficacy of your marketing endeavors in generating phone calls. This feature equips you with the ability to pinpoint the sources from which your customers are making calls and ascertain the keywords they employed to discover your phone number online.
Through the analysis of this data, you can glean valuable insights into the effectiveness of your marketing messages and campaigns in driving calls, ultimately enhancing overall conversions. Furthermore, this feature facilitates the tracking of advertisements that yield the highest call volumes, enabling you to optimize your ad expenditures and concentrate on the most fruitful campaigns.
Reputation Management
GoHighLevel’s one-click review request generation feature simplifies the process of soliciting reviews, which can be effortlessly sent via email or SMS. This streamlined approach makes it convenient to gather testimonials, effectively manage your brand reputation, and bolster your online presence.
With this feature at your disposal, you gain the ability to monitor incoming reviews, promptly respond to them, and conveniently track them via the dashboard. In instances where a negative review surfaces, you have the means to reach out to the reviewer, address their concerns, and mitigate the impact of unfavorable feedback.
Tracking & Analytics
Track the efficiency of your marketing efforts and analyse which marketing messaging generates the most engagement rates using this built-in analytics tool. Here, you can access and analyse campaign data and find out what works and what doesn’t.
Through this platform which can be integrated with Facebook and Google ads, you can view analytics and monitor the performance of your paid ads. What’s more, the analytics feature also allows you to view call and appointment reports, to provide you insights into conversions, cancellations, and no-shows. If you have set up any follow-up events, you can track their performance as well.
