Top 8 Essential Website Optimization Strategies

June 9, 2020 | 5 min read

Do you want to crush it? Pay attention to the basics of SEO. Learn the techniques you need to know and how to optimize your site to succeed.

Want to rate today's search results well?

Then you need to optimize your site.

But what really matters today?

In the past (around 2009), Google used about 200 rating factors to define the SERP.

A lot has changed in the last ten years.

But one thing that wasn't?

It doesn't take much effort for every order factor.

Some variants carry much more weight than others.

If you focus only on the basics of SEO, you can still tell the difference.

In this post, you will learn in depth what these factors are and what is involved in improving each of them.

1. Mobile First

Google officially launched the first mobile index in March 2018.

Smart marketers used the mobile approach before it was officially launched.

According to Google Danny Sullivan:

“Neither mobile-friendliness nor a mobile-responsive layout are requirements for mobile-first indexing. Pages without mobile versions still work on mobile, and are usable for indexing. That said, it’s about time to move from desktop-only and embrace mobile ”

Here are some basics to make your site friendly for mobile devices:

1. Customize your site on any device, whether desktop, mobile, or tablet.
2. Always rate your photos when you use responsive photos, especially for mobile users.
3. Use short identification addresses. Easy to read on mobile devices.
4. Avoid pop-ups that cover your content and prevent visitors from viewing your content.
5. Your mobile phone may have little. In the first world of mobile devices, longer content doesn't mean more traffic and better ranking.
6. Don't use cell phones as an excuse to hide your identity. Users and search engines need to see similar content.

2. Technical SEO

Some technically search engines intimidate the idea of performance.

SEO auditing is no longer a difficult task due to the many SEO tools available.

However, the key is to know how to interpret the submitted data and what to do with it.

For starters, you should check:

1. Make sure your site is mobile-friendly.
2. Check and correct errors in status codes.
3. Check your robots.txt file for errors. Make corrections as needed.
4. Make sure your site is indexed in the Google Search Console. Investigate and fix any problems found.
5. Edit duplicate title tags and duplicate meta descriptions.
6. Check the content of your site. Check your Google Analytics traffic statistics. Consider optimizing or trimming low-performing content.
7. Repair a broken link. They are the enemies of the user experience - and possibly the rank.
8. Submit XML Sitemaps to Google using the Google Search Console.

3. Core Web Vitals

As the name suggests, this Google initiative is designed to define key metrics for a healthy site. The ultimate goal is to provide the best user experience.

Sometime in 2021, this "page experience" tag will be included in Google's core algorithm as a ranking factor.

According to Google, "loading experience, interactivity, visual consistency of page content, and a combination of these are the core web vitals in 2020."

Each of these metrics

1. Focuses on a unique aspect of the user experience.
2. Measurable and quantifiable to determine objective results.

Tools to Measure Core Web Vitals

1. PageSpeed Insights: Measures the performance of both mobile and desktop computers and provides suggestions for improvement.
2. Lighthouse: An automated open source tool developed by Google to help developers improve webpage quality. It includes many features not available on PageSpeed Insights, including some SEO tests.
3. Search Console: Important web basics reports are included in the GSC, which groups URL performance by status, metric type, and URL group.

4. User Intent

Writing and improving "great content" and gaining credible links is just the beginning of keyword ranking.

As machine learning and advanced learning continue to evolve, they will gain more weight in Google's core algorithms.

Google's primary goal is to understand the context and present results based on the researcher's intent.

This makes improved keyword research and selection more important than ever.

For starters, you need to know some keywords and queries that can't be categorized.

The relevant keyword match should match your search query.

Before you spend time and resources categorizing a word, you need to look at current ranking sites and phrases.

Unless your site and landing page look alike, they probably won't.

5. Content marketing

It is expected that 44 zettabytes of data will be obtained every day until this year.

In that perspective, it's 8.48 trillion songs or 1,440 years of HD video every day.

Over time, the difficulty of overcoming chaos will become more difficult

To do this:

1. Create a content center as a resource center.
2. Fill your resource center with a range of useful, informative and entertaining content.
3. Write “spoken” pieces related to your resource axis and connection.
4. Writing news articles about your resources and relationships.
5. Spread the word - promote your news articles on social channels.
6. Hijacking topics related to your content - Advertise it on social networks.
7. Use a smartphone camera. Images and videos are usually converted better than just text.
8. Update old and low traffic content.
9. Schema

When the schema label is added to a web page, a "rich snippet" is created - a better description that appears in search results.

All major search engines, including Google, Yahoo, Bing and Yandex, support the use of microdata.

The real value of a schema is that it can provide context for a website and improve the search experience.

There is no evidence that the addition of the schema would have any effect on the SERP.

Which Schema is used?

Here are some common uses for charts

1. Script
2. Events
3. FAQs
4. Local business
5. Medical conditions
6. Organizations
7. People
8. Q&A
9. Reviews
10. Recipes
11. And more

If you have the idea to add a chart to a scare page, you shouldn't.

This schema is actually quite easy to implement.

If you have a WordPress site, there are several plugins that will do it for you.

6. User experience

User Experience (UX) is about gaining insight into all users, their needs, values, capabilities, and limitations.

UX also takes into account business goals and objectives.

Best practices in the user experience are aimed at improving the quality of the user experience.

According to Peter Morville, the factors influencing the user experience are:

1. Useful: Your content must be unique and compliant.
2. Usable: Your site needs to be easy to use and move.
3. Preferably: Your design and branding elements should evoke passion and appreciation.
4. Finable: integrates design and navigation elements to make it easy for users to find what they need.
5. Accessibility: content must be accessible to all, including 10% of people with disabilities.
6. Trust: Your site needs to be trusted for users to trust you.
7. Value: Your site needs to deliver business value in terms of experience and positive ROI

8. Link building

Links have long been one of the most important evaluation factors.

Google is increasingly skilled at identifying unwanted links and reducing their value.

In this case, quality will continue to outstrip quantity.

The best link building strategies

1. Take advantage of resource pages.
2. Creating a Broken Link.
3. Get feedback.
4. Link update.
5. Claims for unrelated signals

Conclusion

The stack of information and misinformation that is displayed in different marketing streams every day can be huge.

If you are not careful, it can paralyze the analysis and nothing is done.

However, if you focus on just these eight essentials, you will definitely be in the mood for success this year and beyond.